Strategic Brand Representation
& Rum Education

For progressive rum brands looking to connect authentically with the Belgian market.
I translate your brand story into unforgettable experiences that drive engagement and sales. Thanks to my trilingual skills (Dutch, French, and English), I can effortlessly represent your brand at national and international events.

My services

Events

Professional and charismatic representation of your brand at (inter)national trade fairs and festivals.

Masterclasses

In-depth masterclasses and training for the hospitality industry and consumers, focused on knowledge and brand loyalty.

B2C Activation

Creating and executing unique tastings that directly engage consumers and drive sales.

Training

Advice on the Belgian Rum market, consumer trends and product-specific training for your sales team

My expertise in numbers:

My passion for Rum, supported by concrete results.

100+ Masterclasses in de laatste 3 jaar met een 5* reviewscore

+1000
Rums tasted in different styles, with different origins

+1000
Bereik op sociale media per dag op verschillende platformen

Idris Van Nuffel

My philosophy is simple: Rum is meant to be enjoyed. No snobbery, just profound knowledge, shared with passion and joy. My journey into the world of rum didn't begin with a business plan, but with a genuine fascination for the culture, craftsmanship, and history within every bottle. These elements are therefore at the core of how I represent brands.